Business Strategy

From Classroom to Marketplace: Reflections on Facilitating the Inaugural Capstone Consulting Experience

By Claude B. Kershner IV

Eight consulting teams. Sixteen entrepreneurs. One semester. This is what happens when the classroom becomes the consulting room.

Read More
Jimmy John’s vs. Broadway Subs: A Tale of Efficiency and Differentiation

Jimmy John’s vs. Broadway Subs: A Tale of Efficiency and Differentiation

By Claude B. Kershner IV

Standardization, customer-centricity, and the strategic logics of entrepreneurial leadership

Read More
discussion based learning

Why Discussion-Based Teaching Matters: Learning with Dreamers, Doers, and Implementers

By Claude B. Kershner IV

Discussion-Based Learning

Read More
Business Level Strategy

Business-Level Strategy: Lessons from McDonald’s and How It Can Shape Your Business Decisions

By Claude B. Kershner IV

In our Capstone class last night, we dove deep into the fascinating world of business-level strategy, using McDonald’s as a…

Read More

Recent Posts

Categories

Archives