Business Strategy

Expert insights on business-level strategy, competitive advantage, and strategic planning for entrepreneurs and business owners in the M-0M range.

Field Fluency: The Leadership Advantage AI Cannot Automate

By Claude B. Kershner IV

Field fluency helps leaders understand frontline conditions, support skilled teams, strengthen accountability, and use AI without losing human judgment.

The AI-Native Field-Service Organization: Better Coordination, Better Service

By Claude B. Kershner IV

Field-service companies do not need autonomous operations. They need a governed operating layer that puts the right evidence in front of accountable people faster.

The Field Stays Human. The Office Gets Intelligent.

By Claude B. Kershner IV

How trade and service businesses can use AI right now — starting with one workflow. For the past several months…

From Classroom to Marketplace: Reflections on Facilitating the Inaugural Capstone Consulting Experience

By Claude B. Kershner IV

Eight consulting teams. Sixteen entrepreneurs. One semester. This is what happens when the classroom becomes the consulting room.

Jimmy John’s vs. Broadway Subs: A Tale of Efficiency and Differentiation

By Claude B. Kershner IV

Standardization, customer-centricity, and the strategic logics of entrepreneurial leadership

Why Discussion-Based Teaching Matters: Learning with Dreamers, Doers, and Implementers

By Claude B. Kershner IV

Discussion-Based Learning

Business-Level Strategy: Lessons from McDonald’s and How It Can Shape Your Business Decisions

By Claude B. Kershner IV

In our Capstone class last night, we dove deep into the fascinating world of business-level strategy, using McDonald’s as a…