The Pocket Consultant

Consulting small-business entrepreneurs · Dr. Claude B. Kershner IV
For anyone consulting small-business entrepreneurs

Did this move the business forward?

One question governs everything in this guide. It is a field companion for anyone consulting small-business entrepreneurs, especially owners building their way out of poverty, built on Dr. Michael Morris's UPBI method and Dr. Claude Kershner's consulting class.

Start with these six

    The shape of every engagement

    1 · Meet and agreeBuild trust. Put the agreement in writing.
    2 · UnderstandBuild the business model. Research the market. Rank the needs.
    3 · ImplementSolve two real problems per client, put them into use, and hand them off.

    Progress is tracked as movement across the .

    Nothing you type in this guide is saved or shared. Don't enter client names, finances, or anything covered by your NDA. Use an alias such as "Client A, home bakery".