Reading List
π Reading List
Not Amazon’s algorithm. Dr. Kershner’s actual shelf.
These are the books he quotes in class, hands to clients, and cites in his research. Each one earned its place by changing how he thinks β about leadership, entrepreneurship, human behavior, or the nature of success itself.

The Core Shelf
| # | Book | Author | Why It’s Here |
|---|---|---|---|
| 1 | Start With Why | Simon Sinek | The foundational question every leader and entrepreneur must answer before strategy, hiring, or communication. “People don’t buy what you do; they buy why you do it.” |
| 2 | Think Again | Adam Grant | The most underrated leadership skill: updating your beliefs with evidence. Dr. Kershner teaches this in Capstone as the antidote to the Dunning-Kruger trap. |
| 3 | Dare to Lead | BrenΓ© Brown | Vulnerability isn’t weakness β it’s the operating system of high-trust, high-performance teams. The research backs it completely. |
| 4 | Mindset: The New Psychology of Success | Carol Dweck | The book behind the Growth Mindset assessment above. Changed how Dr. Kershner teaches failure, feedback, and potential. |
| 5 | Good to Great | Jim Collins | Level 5 leadership and the Hedgehog Concept β the most rigorous longitudinal study of what separates truly great organizations from merely good ones. |
| 6 | The Dip | Seth Godin | The shortest book on knowing when to push through and when to quit strategically. Essential reading for every entrepreneur at an inflection point. |
| 7 | Drive: The Surprising Truth About What Motivates Us | Daniel Pink | Autonomy, mastery, and purpose β the actual drivers of human performance. Evidence-based and immediately applicable to how you lead your team. |
| 8 | The Black Swan | Nassim Nicholas Taleb | How to think rigorously about uncertainty, risk, and the events that change everything. Taleb sharpens your strategic paranoia in the best possible way. |
| 9 | The Five Dysfunctions of a Team | Patrick Lencioni | Dr. Kershner references Lencioni constantly. This is the team-health framework β absence of trust, fear of conflict, lack of commitment, avoidance of accountability, inattention to results. |
| 10 | Deemed Essential | Claude B. Kershner IV | It belongs on this shelf. Dr. Kershner’s own work on leadership, entrepreneurship, and what it takes to build something worth keeping. |
The Intellectual Backbone
These are the books behind the DBA β the academic and philosophical DNA of the show’s research base.
- Antifragile β Nassim Taleb | Systems that grow stronger under stress β the leadership principle for the AI era
- Corporate Entrepreneurship & Innovation β Morris, Kuratko, Covin | The academic foundation of the Entrepreneurial Orientation framework
- The Servant as Leader β Robert Greenleaf | The original text. Everything servant leadership traces back here.
- Multipliers: How the Best Leaders Make Everyone Smarter β Liz Wiseman | Intelligence amplifiers vs. diminishers β a framework Dr. Kershner uses in executive coaching
Additional Shelf
These books have shaped Dr. Kershner’s thinking on leadership, management, business, and faith. Classroom-tested, field-validated, and personally recommended.
| Book | Author | Why It Matters |
|---|---|---|
| What Got You Here Won’t Get You There | Marshall Goldsmith | The habits that drive early success often become the ceiling on later leadership. Goldsmith’s behavioral coaching framework is essential for any high-achiever who’s hit a plateau. |
| Radical Candor | Kim Scott | Care personally, challenge directly. The book that changed how Dr. Kershner thinks about giving feedback β and how to create a culture where people can. |
| The Leadership Challenge | Kouzes & Posner | Five evidence-based practices of exemplary leadership. One of the most researched leadership frameworks available β classroom tested at MDC for years. |
| Built to Last | Jim Collins & Jerry Porras | Visionary companies vs. merely successful ones. The prequel to Good to Great β both belong on the same shelf. |
| Traction | Gino Wickman | The Entrepreneurial Operating System in book form. If you run a business and haven’t read Traction, this is your next read. Dr. Kershner recommends it constantly to operators. |
| My Utmost for His Highest | Oswald Chambers | A daily devotional that has shaped Dr. Kershner’s thinking on character, calling, and what it means to lead from a place of genuine conviction. A spiritual cornerstone. |
| Leadership: Research Findings, Practice, and Skills | Andrew J. DuBrin | The academic backbone of the leadership curriculum at MDC. DuBrin bridges research and practice better than almost anyone. |
| Understanding Management | Daft & Marcic | The management textbook Dr. Kershner teaches from β rigorous, readable, and organized around how real managers actually work. |
| Strategic Management | Hill & Schilling | The big strategy text. Used in advanced business courses; covers competitive advantage, industry analysis, and strategic leadership at depth. |
Learning Beyond the Shelf
Some of the most impactful learning Dr. Kershner has done isn’t through books β it’s through structured courses taught by world-class professors and practitioners.
Peterson Academy
Jordan Peterson’s online course platform features exceptional lecture series on psychology, philosophy, leadership, and human nature. Dr. Kershner has worked through courses on Brain Plasticity, Business Leadership Ethics, Greatest Leaders in History, The Psychology of Morality, The Nature of Capitalism, and more. These are not podcasts β they are full lecture courses with depth. Highly recommended for the serious learner.
The Great Courses (now Wondrium)
Some of the world’s best professors teaching at their best. Dr. Kershner accesses these through Audible β the combination of academic rigor and production quality is exceptional for leadership and business topics.