Finding Greatness

Unleash Your Entrepreneurial Potential

My mission is to use the principles of business and entrepreneurship to educate, empower, and create meaningful change in people’s lives. We are living through a historic pivot — AI is reshaping how we work and lead, and entrepreneurship is no longer optional. It is how we adapt, grow, and build lives and organizations that last.

Listen on Apple Podcasts

Helping Listeners Maximize Opportunities through Strategy

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship by putting character and process before talent. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

Watch & Learn on YouTube

Full, university-level courses and real business lessons — free. Ideas, action, and impact for leaders, entrepreneurs, and dreamers.

Course 06: Entrepreneurship and Small Business on The Dr. Claude Kershner Show YouTube channelCourse 07: Business Plan Lab on The Dr. Claude Kershner Show YouTube channel

The Field Stays Human. The Office Gets Intelligent.

By Claude B. Kershner IV | July 10, 2026

How trade and service businesses can use AI right now — starting with one workflow. For the past several months I’ve been working directly with trade and service businesses — pool care, landscaping, HVAC, plumbing, the companies that keep our communities running — and asking them one deceptively simple question: where does your time actually…

Read More

From Classroom to Marketplace: Reflections on Facilitating the Inaugural Capstone Consulting Experience

By Claude B. Kershner IV | April 29, 2026

Eight consulting teams. Sixteen entrepreneurs. One semester. This is what happens when the classroom becomes the consulting room.

Read More

From Furlough to Freedom: Entrepreneurship, Necessity, and the Power of Taking Action

By Claude B. Kershner IV | November 4, 2025

Entrepreneurship from Furlough to Freedom

Read More

Jimmy John’s vs. Broadway Subs: A Tale of Efficiency and Differentiation

By Claude B. Kershner IV | September 24, 2025

Standardization, customer-centricity, and the strategic logics of entrepreneurial leadership

Read More

Why Discussion-Based Teaching Matters: Learning with Dreamers, Doers, and Implementers

By Claude B. Kershner IV | May 22, 2025

Discussion-Based Learning

Read More

Finding and Working with an Entrepreneurial Mentor: A Story of Growth and Guidance

By Claude B. Kershner IV | March 11, 2025

Imagine you’re standing at the base of a mountain. At the summit lies your dream—building a successful business. The path up is steep, winding, and full of obstacles. Now, imagine having a guide—someone who has climbed this mountain before, navigated its pitfalls, and found the safest, most efficient routes. That guide is your entrepreneurial mentor.…

Read More

Business-Level Strategy: Lessons from McDonald’s and How It Can Shape Your Business Decisions

By Claude B. Kershner IV | September 17, 2024

In our Capstone class last night, we dove deep into the fascinating world of business-level strategy, using McDonald’s as a real-world example. This topic can sometimes feel theoretical for students, but once we unpack it with practical examples, like McDonald’s, the “aha” moments come flooding in. Whether you’re in leadership, management, or marketing, understanding how…

Read More

Debunking the Venture Capital Mindset

By Claude B. Kershner IV | April 24, 2024

We challenge the prevailing narrative that positions venture capital as the only viable route for entrepreneurial success. This article delves into the often overlooked yet vital reality of entrepreneurship that operates beyond the high-energy pitch competitions. We highlight alternative support systems like the University of Notre Dame’s McKenna Center – Urban Poverty and Business Initiative, which provide crucial resources for a diverse range of business models. By exploring the Corridor Principle, we emphasize the emergent nature of entrepreneurship, where opportunities unfold dynamically as the journey progresses. Join us in rethinking the ecosystem of business creation, focusing on inclusivity and sustainability in supporting true entrepreneurial spirit.

Read More

Individual Needs and Team Dynamics: Lessons from Leading a Family Business

By Claude B. Kershner IV | January 9, 2024

Explore the nuances of Team Leadership in Diverse Environments. This insightful article delves into effective leadership strategies for managing functional and agile teams, emphasizing the importance of understanding individual needs, flexible leadership styles, and fostering team cohesiveness for organizational success.

Read More

Crafting Vision in Organizational Change for Operationally Inclined Leaders

By Claude B. Kershner IV | July 29, 2023

Crafting a vision isn’t just a task, it’s a transformative process that guides organizations towards a purposeful future. Even leaders focused on daily operations can embrace this challenging but rewarding aspect of leadership. Dive into this article to uncover personal insights, practical tips, and a unique perspective on creating a lasting impact as a leader.

Read More
Click to Listen

What We Do

We help leaders, entrepreneurs, and managers learn and take action through strategic entrepreneurship. Through the podcast, real business stories, and university-level teaching, we turn hard-won lessons into practical tools you can use now — how to spot opportunity, build an entrepreneurial mindset, and grow something that lasts. No hype. Just what actually works.

Click to Listen

Our Show

  • Ideation & Curiosity
  • Entrepreneurial Selling
  • Leadership & Management
  • Business Model Creation 
  • Organizational Transitions
  • Resilience & Fortitude Development
  • Interviews with Thought Leaders
  • Operational Effectiveness 
  • Hiring & Firing People
  • People-Focused Initiatives
  • Purpose-Driven Organizations
  • The Entrepreneurial Mindset 

Why Listeners Recommend Us

We are living through an Entrepreneurial Revolution — a time of real turbulence, and real opportunity. Dr. Claude Kershner helps you lead through the ambiguity with courage, clarity, and conviction: creating value, developing people, and making fact-based decisions rooted in your core values.

The goal is simple — help you build the kind of leadership, and the kind of organization, that lasts. Because as a leader gets better, everyone around them gets better.

  • An Entrepreneurial & Global Mindset 
  • A Proven Scientific Methodology 
  • A People-Focused Approach
  • Opportunities for Entrepreneurship
  • A Moral Leadership Team

Want to be on the Show?

Reach out to us today, and let's talk about the experience and topics you desire to share.