Finding Greatness

Unleash Your Entrepreneurial Potential

My mission is to use the principles of business and entrepreneurship to educate, empower, and create meaningful change in people’s lives. We are living through a historic pivot — AI is reshaping how we work and lead, and entrepreneurship is no longer optional. It is how we adapt, grow, and build lives and organizations that last.

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Helping Listeners Maximize Opportunities through Strategy

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship by putting character and process before talent. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

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Full, university-level courses and real business lessons — free. Ideas, action, and impact for leaders, entrepreneurs, and dreamers.

Course 06: Entrepreneurship and Small Business on The Dr. Claude Kershner Show YouTube channelCourse 07: Business Plan Lab on The Dr. Claude Kershner Show YouTube channel

Field Fluency: The Leadership Advantage AI Cannot Automate

By Claude B. Kershner IV | August 7, 2026

Field fluency helps leaders understand frontline conditions, support skilled teams, strengthen accountability, and use AI without losing human judgment.

Organizational Design Is Personal: What Managers, Students, and Entrepreneurs Need to Learn Now

By Claude B. Kershner IV | July 31, 2026

Organizational design is not just an org chart. It is the practical system that shapes how people decide, coordinate, learn, and use AI responsibly.

The AI-Native Field-Service Organization: Better Coordination, Better Service

By Claude B. Kershner IV | July 21, 2026

Field-service companies do not need autonomous operations. They need a governed operating layer that puts the right evidence in front of accountable people faster.

The Organizational Singularity Is Here: What AI, Entrepreneurial Science, and Fifty Years of Scholarship Tell Us About What Survives

By Claude B. Kershner IV | July 17, 2026

🎧 Prefer to listen? Ep. 107: The Organizational Singularity — Why Your Org Chart Is a Liability ▶ SoundCloud 🎧 Apple Podcasts The Organizational Singularity Is Here: What AI, Entrepreneurial Science, and Fifty Years of Scholarship Tell Us About What Survives Something shifted in my work over the past several weeks. Not incrementally. Structurally. I…

The Field Stays Human. The Office Gets Intelligent.

By Claude B. Kershner IV | July 10, 2026

How trade and service businesses can use AI right now — starting with one workflow. For the past several months I’ve been working directly with trade and service businesses — pool care, landscaping, HVAC, plumbing, the companies that keep our communities running — and asking them one deceptively simple question: where does your time actually…

From Classroom to Marketplace: Reflections on Facilitating the Inaugural Capstone Consulting Experience

By Claude B. Kershner IV | April 29, 2026

Eight consulting teams. Sixteen entrepreneurs. One semester. This is what happens when the classroom becomes the consulting room.

From Furlough to Freedom: Entrepreneurship, Necessity, and the Power of Taking Action

By Claude B. Kershner IV | November 4, 2025

Entrepreneurship from Furlough to Freedom

Jimmy John’s vs. Broadway Subs: A Tale of Efficiency and Differentiation

By Claude B. Kershner IV | September 24, 2025

Standardization, customer-centricity, and the strategic logics of entrepreneurial leadership

Why Discussion-Based Teaching Matters: Learning with Dreamers, Doers, and Implementers

By Claude B. Kershner IV | May 22, 2025

Discussion-Based Learning

Finding and Working with an Entrepreneurial Mentor: A Story of Growth and Guidance

By Claude B. Kershner IV | March 11, 2025

Imagine you’re standing at the base of a mountain. At the summit lies your dream—building a successful business. The path up is steep, winding, and full of obstacles. Now, imagine having a guide—someone who has climbed this mountain before, navigated its pitfalls, and found the safest, most efficient routes. That guide is your entrepreneurial mentor.…

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What We Do

We help leaders, entrepreneurs, and managers learn and take action through strategic entrepreneurship. Through the podcast, real business stories, and university-level teaching, we turn hard-won lessons into practical tools you can use now — how to spot opportunity, build an entrepreneurial mindset, and grow something that lasts. No hype. Just what actually works.

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Our Show

  • Ideation & Curiosity
  • Entrepreneurial Selling
  • Leadership & Management
  • Business Model Creation 
  • Organizational Transitions
  • Resilience & Fortitude Development
  • Interviews with Thought Leaders
  • Operational Effectiveness 
  • Hiring & Firing People
  • People-Focused Initiatives
  • Purpose-Driven Organizations
  • The Entrepreneurial Mindset 

Featured from The Dr. Claude Kershner Show

AI and the Future of Business Education: 6 Moves Universities Must Make

A featured conversation from The Dr. Claude Kershner Show on the practical moves higher education must make to prepare leaders, entrepreneurs, and students for an AI-shaped future.

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Why Listeners Recommend Us

We are living through an Entrepreneurial Revolution — a time of real turbulence, and real opportunity. Dr. Claude Kershner helps you lead through the ambiguity with courage, clarity, and conviction: creating value, developing people, and making fact-based decisions rooted in your core values.

The goal is simple — help you build the kind of leadership, and the kind of organization, that lasts. Because as a leader gets better, everyone around them gets better.

  • An Entrepreneurial & Global Mindset 
  • A Proven Scientific Methodology 
  • A People-Focused Approach
  • Opportunities for Entrepreneurship
  • A Moral Leadership Team

Want to be on the Show?

Reach out to us today, and let's talk about the experience and topics you desire to share.