Posts by Claude B. Kershner IV
Adopting Creativity and Innovation for Next-Generation Business Leaders
As a business owner or leader, it’s important to stay ahead of the curve in today’s rapidly changing marketplace. One way to do this is by fostering creativity and innovation within your company. Not only will this help you stay competitive, but it will also attract the next generation of workforce leaders who are seeking exciting, dynamic work environments.
Read MoreSmall Family Business Sales: Navigating the Exit Process
Small family businesses play an important role in the economy, providing jobs and services to communities, and serving as engines of growth. However, as the owners age and consider retirement, they may face the decision of selling the business to a prospective buyer. This can be an emotional and complex process, as it involves not only the transfer of the business itself but also the financial and personal well-being of the owners and their families.
Read MoreWhen Values meet Persistence – Interview with Claude B. Kershner III
Claude III built entrepreneurial companies and led hundreds of people his entire career. My father is a true inspiration to me and countless others. Throughout his business career, he has consistently demonstrated unwavering faith, perseverance and a strong commitment to personal values. He approaches each challenge with a steadfast determination, always striving to do what is right, even in the face of adversity.
Read MoreGuerrilla Marketing Explained with Stories
Guerrilla marketing is a creative and cost-effective approach to promoting a brand or product. It involves using unconventional methods to reach and engage target audiences, often unexpectedly. This type of marketing is particularly beneficial for new ventures because it allows them to get a large audience without breaking the bank. In addition, by thinking outside the box, new ventures can differentiate themselves from established brands and grab the attention of potential customers.
Read MoreThe Environment & Corporate Culture
What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture to fit the needs of the external environment and company strategy? Corporate culture is critical in gaining and maintaining a competitive advantage. As managers, we must familiarize ourselves with these elements and change them when possible.
Read MoreVirtuosity in Pool Service: Fostering Long-Term Strategies
As defined in gymnastics, virtuosity is “performing the common uncommonly well.” My fitness coach taught me to apply this in training by focusing on the fundamentals above sophisticated movements, i.e., air squats vs. squat cleans. Candidly, I can use this mindset in everything I do, i.e. safely driving my car vs. leading a company. Likewise, in the pool & landscape industry, our field service teams must perform the essential things well because our service quality is on stage.
Read MoreBuilding People through Essential Business – A Family Story about Legacy
Then a few months later, a global pandemic threatened our business. Once again God redeemed what was originally His. We were “designated essential”, supported by the American economy and our business never stopped moving. It gave us a unique posture of service for our customers and we were able to show a familiar face in a time of uncertainty. There is no “free lunch” in effective leadership and there is no YouTube video that can teach me how to be ethically congruent over decades.
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