Publications, Articles & Podcasts

Claude III
Entrepreneurship / Podcast

When Values meet Persistence – Interview with Claude B. Kershner III

By Claude B. Kershner IV | December 22, 2022
Claude III built entrepreneurial companies and led hundreds of people his entire career. My father is a true inspiration to...
Creative Marketing
Creative Marketing / Podcast

Guerrilla Marketing Explained with Stories

By Claude B. Kershner IV | December 22, 2022
Guerrilla marketing, a cost-effective and innovative approach to marketing, is becoming increasingly popular in today's competitive business environment. As defined...
Environment & Corporate Culture
Management & Leadership / Podcast

The Environment & Corporate Culture

By Claude B. Kershner IV | December 22, 2022
What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture...
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Management & Leadership

Virtuosity in Pool Service: Fostering Long-Term Strategies

By Claude Kershner IV | December 22, 2022
As defined in gymnastics, virtuosity is "performing the common uncommonly well." My fitness coach taught me to apply this in...
Kershner Family
Management & Leadership

Building People through Essential Business – A Family Story about Legacy

By Claude Kershner IV | August 27, 2020
This story is dedicated to my daughter Harper who just entered the maintenance phase of her cancer journey after nine...

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