Publications, Articles & Podcasts

Business Model Canvas

Empowering Commercial Loan Specialists: The Importance of Understanding the Business Model Canvas and Lean Startup Methodology

As an entrepreneurship professor, I am passionate about empowering aspiring entrepreneurs to turn their dreams into successful businesses. To best...
Talking on the Phone

The Power of the Human Voice: How Phone Conversations Strengthen Relationships in an Era of Digital Communication

The communication landscape has changed dramatically with the advent of technology, and the way people interact with each other has...
Small Business Owner

Leveraging the Life-Cycle Framework: Helping Small Business Owners Transition from a Lifestyle Business to a Managed Growth Business

Stages of business growth often bring about challenges and decision points. Addressing these challenges determines the success or failure of...
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Adopting Creativity and Innovation for Next-Generation Business Leaders

As a business owner or leader, it's important to stay ahead of the curve in today's rapidly changing marketplace. One...
Selling your business

Small Family Business Sales: Navigating the Exit Process

Small family businesses play an important role in the economy, providing jobs and services to communities, and serving as engines...
Claude III

When Values meet Persistence – Interview with Claude B. Kershner III

Claude III built entrepreneurial companies and led hundreds of people his entire career. My father is a true inspiration to...
Creative Marketing

Guerrilla Marketing Explained with Stories

Guerrilla marketing, a cost-effective and innovative approach to marketing, is becoming increasingly popular in today's competitive business environment. As defined...
Environment & Corporate Culture

The Environment & Corporate Culture

What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture...
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Virtuosity in Pool Service: Fostering Long-Term Strategies

As defined in gymnastics, virtuosity is "performing the common uncommonly well." My fitness coach taught me to apply this in...
Kershner Family

Building People through Essential Business – A Family Story about Legacy

This story is dedicated to my daughter Harper who just entered the maintenance phase of her cancer journey after nine...