Podcast

The Dr. Claude Kershner Show is a business podcast hosted by Dr. Claude Kershner that provides insights and strategies for entrepreneurs and business leaders. With a focus on growth and innovation, the show features interviews with industry experts, case studies, and expert advice to help listeners take their businesses to the next level.

Trade Business

Debunking the Venture Capital Mindset

By Claude B. Kershner IV

We challenge the prevailing narrative that positions venture capital as the only viable route for entrepreneurial success. This article delves into the often overlooked yet vital reality of entrepreneurship that operates beyond the high-energy pitch competitions. We highlight alternative support systems like the University of Notre Dame’s McKenna Center – Urban Poverty and Business Initiative, which provide crucial resources for a diverse range of business models. By exploring the Corridor Principle, we emphasize the emergent nature of entrepreneurship, where opportunities unfold dynamically as the journey progresses. Join us in rethinking the ecosystem of business creation, focusing on inclusivity and sustainability in supporting true entrepreneurial spirit.

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Team Leadership

Individual Needs and Team Dynamics: Lessons from Leading a Family Business

By Claude B. Kershner IV

Explore the nuances of Team Leadership in Diverse Environments. This insightful article delves into effective leadership strategies for managing functional and agile teams, emphasizing the importance of understanding individual needs, flexible leadership styles, and fostering team cohesiveness for organizational success.

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Claude III

When Values meet Persistence – Interview with Claude B. Kershner III

By Claude B. Kershner IV

Claude III built entrepreneurial companies and led hundreds of people his entire career. My father is a true inspiration to me and countless others. Throughout his business career, he has consistently demonstrated unwavering faith, perseverance and a strong commitment to personal values. He approaches each challenge with a steadfast determination, always striving to do what is right, even in the face of adversity.

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Creative Marketing

Guerrilla Marketing Explained with Stories

By Claude B. Kershner IV

Guerrilla marketing is a creative and cost-effective approach to promoting a brand or product. It involves using unconventional methods to reach and engage target audiences, often unexpectedly. This type of marketing is particularly beneficial for new ventures because it allows them to get a large audience without breaking the bank. In addition, by thinking outside the box, new ventures can differentiate themselves from established brands and grab the attention of potential customers.

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Environment & Corporate Culture

The Environment & Corporate Culture

By Claude B. Kershner IV

What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture to fit the needs of the external environment and company strategy? Corporate culture is critical in gaining and maintaining a competitive advantage. As managers, we must familiarize ourselves with these elements and change them when possible.

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