Posts by Claude B. Kershner IV
Guerrilla Marketing Explained with Stories
Guerrilla marketing is a creative and cost-effective approach to promoting a brand or product. It involves using unconventional methods to reach and engage target audiences, often unexpectedly. This type of marketing is particularly beneficial for new ventures because it allows them to get a large audience without breaking the bank. In addition, by thinking outside the box, new ventures can differentiate themselves from established brands and grab the attention of potential customers.
Read MoreThe Environment & Corporate Culture
What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture to fit the needs of the external environment and company strategy? Corporate culture is critical in gaining and maintaining a competitive advantage. As managers, we must familiarize ourselves with these elements and change them when possible.
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