Posts by Claude Kershner IV
Leveraging the Life-Cycle Framework: Helping Small Business Owners Transition from a Lifestyle Business to a Managed Growth Business
As a consultant, I work with small business owners to help them achieve their goals and grow their companies. One common challenge I see is the transition from a “lifestyle business” to a managed growth business. This transition can be difficult, as the owners must shift their focus from their personal needs to the needs of the business, and implement new strategies and systems to support growth.
Read MoreVirtuosity in Pool Service: Fostering Long-Term Strategies
As defined in gymnastics, virtuosity is “performing the common uncommonly well.” My fitness coach taught me to apply this in training by focusing on the fundamentals above sophisticated movements, i.e., air squats vs. squat cleans. Candidly, I can use this mindset in everything I do, i.e. safely driving my car vs. leading a company. Likewise, in the pool & landscape industry, our field service teams must perform the essential things well because our service quality is on stage.
Read MoreBuilding People through Essential Business – A Family Story about Legacy
Then a few months later, a global pandemic threatened our business. Once again God redeemed what was originally His. We were “designated essential”, supported by the American economy and our business never stopped moving. It gave us a unique posture of service for our customers and we were able to show a familiar face in a time of uncertainty. There is no “free lunch” in effective leadership and there is no YouTube video that can teach me how to be ethically congruent over decades.
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