Archive for December 2022
When Values meet Persistence – Interview with Claude B. Kershner III
Claude III built entrepreneurial companies and led hundreds of people his entire career. My father is a true inspiration to me and countless others. Throughout his business career, he has consistently demonstrated unwavering faith, perseverance and a strong commitment to personal values. He approaches each challenge with a steadfast determination, always striving to do what is right, even in the face of adversity.
Read MoreGuerrilla Marketing Explained with Stories
Guerrilla marketing is a creative and cost-effective approach to promoting a brand or product. It involves using unconventional methods to reach and engage target audiences, often unexpectedly. This type of marketing is particularly beneficial for new ventures because it allows them to get a large audience without breaking the bank. In addition, by thinking outside the box, new ventures can differentiate themselves from established brands and grab the attention of potential customers.
Read MoreThe Environment & Corporate Culture
What are the task and general environments, and why should organizational leaders care? How are managers shaping the internal culture to fit the needs of the external environment and company strategy? Corporate culture is critical in gaining and maintaining a competitive advantage. As managers, we must familiarize ourselves with these elements and change them when possible.
Read MoreVirtuosity in Pool Service: Fostering Long-Term Strategies
As defined in gymnastics, virtuosity is “performing the common uncommonly well.” My fitness coach taught me to apply this in training by focusing on the fundamentals above sophisticated movements, i.e., air squats vs. squat cleans. Candidly, I can use this mindset in everything I do, i.e. safely driving my car vs. leading a company. Likewise, in the pool & landscape industry, our field service teams must perform the essential things well because our service quality is on stage.
Read More